Everyone needs a Trigger
In a recent meeting about my travel project, K Style, a conversation highlighted a concept crucial to any startup: the trigger period. My friend Bao astutely remarked that reaching critical mass in a new market requires a trigger period—a moment where opportunity and readiness align perfectly. Identifying that trigger, however, isn't always straightforward.
I often recall the saying "luck is the intersection of opportunity and skill." With the right skill set and preparation, any emerging opportunity could transform into success. As an automation enthusiast, I'm fascinated by AI and its potential to eliminate mundane tasks, allowing individuals to focus on high-value initiatives.
Learning through trial and error in social media strategy, I've wasted resources before understanding that AI, coupled with a creative mind, can rival any social media expert. By crafting strategic, AI-fueled content pillars and polishing them with professional insight, a brand's online presence, SEO, and engagement can flourish.
Take, for instance, my experience with Vesta Adventures. After a dormant year, our team revamped their social strategy, producing 14 posts a week and rolling out a compelling long-tail narrative about "88 Flavors of Pho Around the World." This burst of innovative content unexpectedly caught the attention of The New York Times, leading to an unsolicited feature and backlink—an absolute PR coup.
In essence, leveraging AI effectively can yield unforeseen opportunities. It's a testament to the fact that with learning and creativity, anyone can navigate the complexities of a digital landscape and find their unexpected trigger.
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